Stop the horror...with soap and water..and ALCOHOL?!

Oh, the ad (the photo above) is horrific alright--although it's not as terrifying as this advert about how it's harder not to quit smoking.

I guess the Health Promotion Board truly is serious to drive the message to everyone: keep your hands clean. (The offical site of HPB has included tips on how & when to wash your hands, what type of soap should be used, and hand disinfection (how to use alcohol-based disinfectants).

Now I have the urge to pay more attention to the stocks of those companies which produce soap & hand disinfection. Their business should be blooming!!

---

Update on 19/06: Are you turned off by the above advertisement? Not me!

Disgusted. Disturbed.

And, ultimately, pointless.

The recent media campaign to raise flu awareness had made many Singaporeans sit up and take notice - if only for what they see as a scare tactic.

The campaign by the Health Promotion Board (HPB) featured posters telling Singaporeans about the importance of hand washing to prevent the spread of the Influenza A (H1N1) virus.

The face of the campaign is a hand covered with a mass of evil-looking monstrous germs.

But Singaporeans feel that campaigns which use scare tactics are less effective than those which adopt a lighter touch.

Financial planner Joel Yap, 22, said: "Scare tactics just serve to scare people. Such tactics won't make me want to do something about an issue."

Public-relations executive Therese Koh, 22, said: "The disturbing graphics overshadow its message."

But not all feedback was negative. Marketing executive S. H. Kwa, 26, said: "It tells the truth, that germs found on your hands can be very harmful."

HPB's chief exective officer, Mr Lam Pin Woon, said: "HPB has received positive feedback from parents who had found the advertisement useful and effective in helping them to educate their children on the importance of adequate hand washing."

From Asiaone, "Are you turned off by this?".