Beauty ... and the Brain (Or how I wish I understand Vietnamese)

Yeah. I believe it's Vietnamese language this curious advert is using. Heh.

I have no idea what is this 'Kiem Tra Ngay' refers to. A name? A further google on these words lead to this image:

Photo Source

Any readers care to translate in English what the whole text is about? For both the pictures, I mean. Really curious about them.