Now to think about it there's something incorrect about the previous post about this part: "sloggi said in a statement to the media that it is on a mission to build more awareness on being environmentally-friendly. This is also the reason why they chose Earth Day to hold the Orchard Road event."
See, Earth Day will be on Mon, 22 April. (Just google for 'earth day'.)
Do check out also the Official Earth Day 2013 Video, "The Face of Climate Change".