I don't know. Maybe I'm too sensitive. But I find this NTUC Income poster is somewhat condescending.
It says: "Our AMK Branch stays open till 6.30 PM so you can see us on your off days. It's not genius. It's common sense."
Condescending, right? The last 2 sentences of "genius" & "common sense" are totally unwarranted. They should be just removed. And the poster will have served its purpose of being informative.
I don't know about you, but I'd prefer my insurance company to be, well, more respecting me. Like for example Prudential with its effective tagline: "Always Listening, Always Understanding."