StarHub calls on customers to pledge 4G4Good. From 12 July 2014, they will be given the power to pledge their unused talktime, mobile data and SMS for a good cause. “4G4Good is really about customer-driven philanthropy; StarHub is just the enabler,” stated Ms Jeannie Ong, Chief Marketing Officer, StarHub. “It is our altruistic customers who generously choose to pledge any unused talktime, mobile data and SMS in support of the beneficiaries. StarHub is extremely happy to be the first in Singapore to facilitate this kind of charitable campaign.”
Creative. Truly! And yes, I cannot resist not to opt in. Heh.
From StarHub 4G4Good Movement - FAQ:
1. What is this 4G4Good movement about?
4G4Good movement is an initiative by StarHub Mobile with the goal to do more with 4G by empowering, educating and inspiring as many as possible.
Between 12 July to 31 August 2014, StarHub Mobile post-paid subscribers can pledge their unused talk-time, mobile data, and SMS from their StarHub Mobile post-paid bill for August 2014 towards the less privileged. StarHub then aims to disburse StarHub Prepaid cards to each beneficiary with a minimum of 80 minutes’ talk-time, 300 SMS and 1GB of data per month for 12 months beginning October 2014. We hope to support up to 500 beneficiaries from the five selected charity organisations, as determined by StarHub.
2. How can I participate?
StarHub Mobile post-paid subscribers, who want to participate in the 4G4Good Programme, may pledge unused minutes, data, and SMS from their StarHub Mobile Postpaid line by sending “Opt-in” to 6904 via SMS.
3. How will I know that my pledge has been received?
A confirmation SMS will be sent for each successful pledge. Each eligible StarHub Mobile post-paid line is only able to make a pledge once under this Programme.
4. Which are the adopted charity organisations that StarHub is supporting and why?
StarHub has selected five charity organisations whose beneficiaries would greatly benefit from access to mobile telecommunication. This would either be due to their reliance on support from caregivers for medical reasons or due to disabilities. Selection of individual beneficiaries would also take into consideration their income status, to help ensure that the truly needy benefit.
Our adopted charity organisations for this initiative are:
Asian Women’s Welfare Association
AWWA, being in its 44th year, served over 5000 clients from infancy as young as 9 months old to seniors at 97 years old. Our mission is to empower the disadvantaged (children with special needs, disabilities, families, elderly & caregivers) to maximise their potential to lead independent and dignified lives.
Cerebral Palsy Alliance Singapore
Formerly known as Spastic Children’s Association of Singapore, the Cerebral Palsy Alliance Singapore (CPAS), was established in 1957 to provide persons with Cerebral Palsy and multiple disabilities with early intervention, special education, rehabilitation services, day activity centre programmes, vocational training and gainful employment in Singapore.
ISCOS (Industrial &Services Co-Operative Society)
ISCOS (Industrial & Services Co-operative Society Ltd) is a social organisation that helps members (ex-offenders) and their families make positive changes to reintegrate successfully into society. Established in 1989, it has now over 13,000 members who have benefited from various programmes and initiatives ranging from employment and skills training to family-bonding activities.
Singapore Association of the Visually Handicapped
The Singapore Association of the Visually Handicapped (SAVH) is a voluntary welfare organisation, founded in 1951. Their mission is to help the Visually Impaired help themselves by acquiring new skills and gaining self-reliance to cope with the integration into society.
Society for the Physically Disabled
The Society for the Physically Disabled works towards the integration of people with disabilities into mainstream society. Through programmes that encompass rehabilitation, employment, training, education, consultation and assessment in assistive technology, day care, and social service support, they work in partnership with people with disabilities to maximise their potential and to help them to be self-reliant and independent.