Tuesday, July 14, 2015

of Remove labels this Ramadan

Check out this interesting clip, "Remove labels this Ramadan | شوف الناس بقلبك في رمضان". It was published by Coca Cola Middle East on 04/07/15 and has since gathered 11,620,736 views. Impressive!

The caption reads:

It takes just seven seconds to build a prejudice based on someone's appearance. This Ramadan, Coke invited six strangers to an Iftar in the dark. See what they discovered and how it changed the way they see the world.

Iftar, by the way, is the evening meal when Muslims end their daily Ramadan fast at sunset.

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